To bring excitement to this family mountain we created the ELEVATE campaign. A new look and a cross channel approach to media drove conversion and increased bookings with new brochures, a new user focused website, on-mountain promotions, radio advertising, out-of-home and more.
Okemo had become a default family mountain with no appeal to adventure skiiers and boarders. We were asked to bring in new visitors, on a tight budget. In the process we created a new photo library and voice that created kinship with adventurers..
During the run of the ELEVATE campaign Okemo saw full bookings during the crucial winter months. As a result we were asked to continue the campaign into the summer season. Our most impactful accomplishment was attracting more weekday visitors, a key growth market for the business.