We were approached by Spafinder, is the world’s largest media, marketing and gifting company for the wellness industry, to help them streamline their messaging. After pouring through the existing materials, we created a media kit that condensed their overwhelming offerings into one simple document. With rich imagery, tight copy and clearly defined offerings we helped clear the confusion once and for all.
SpaFinder had a perception problem. Most of the businesses they approached to join their global network weren’t biting. At best, they didn’t understand how SpaFinder could grow their business. At worst, they thought SpaFinder was just a competitive spa and didn’t know why they were reaching out. Having worked, with great success, within the industry we were sought out by the leadership team to get them to connect with their audience..
We gave the sales team the tool they needed to attract new business owners without confusion. The global network started expanding, and were being praised for their transparency and clear benefit to consumers. Spafinder was even praised by Forbes and USA Today as the best website for spa travel.